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Research papers

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004
Authors: John Commiskey, Patrick E. Murphy
May 11, 2004
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Citation

Commiskey and Murphy (2004a, May 11). Green consumer marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/green-consumer-marketing